Why Barbara Corcoran Says Uncertain Markets Are the Best Time to Buy a Home

(Especially in Richmond, Virginia)

When the real estate market feels uncertain—with mortgage rates fluctuating, inflation in the headlines, and buyers unsure of their next move—it’s natural to hesitate. But real estate mogul Barbara Corcoran, best known from Shark Tank, says that’s exactly when savvy buyers should take action.

Corcoran believes the best real estate deals happen when others are too nervous to make a move. And her track record proves it. This advice is particularly timely for Richmond buyers, where shifting market dynamics are creating fresh opportunities—especially for those partnered with the Top Real Estate Agent in Richmond.

At Don Reid Properties, we know that smart buying isn’t about waiting for a "perfect" market. It’s about recognizing signals, staying ready, and making confident moves when others are standing still. Here’s how Barbara Corcoran spots opportunity—and how you can do the same right here in Richmond.

1. You Can Buy Below Market Value

Everyone loves a deal, but in real estate, the best values often show up when competition thins out. That’s exactly what’s happening in Richmond right now.

📉 According to the April 2025 Realtor.com® Housing Report:

  • National inventory is up 30.6% year-over-year, the highest since 2020.

  • Pending sales are down 3.2%, meaning more homes are sitting unsold.

  • More sellers are dropping their prices or becoming open to negotiation.

Right here in Richmond, listings are lingering longer on the market. According to Zillow, the average time on market has increased compared to last year, giving buyers more leverage. Sellers are increasingly open to price reductions, repairs, and concessions.

As Corcoran puts it:

“Anything bought below market will prove a good investment, and you’ll make money on it when you sell it later.”

This isn't about timing the bottom. It’s about taking advantage of current conditions—and in Richmond, they’re leaning in buyers' favor. A knowledgeable local expert, like the top real estate team at Don Reid Properties, can help you spot those under-the-radar opportunities before others do.

2. Sellers Are Coming Back to the Table

In hot markets, sellers call the shots. But when things cool down—even slightly—those dynamics shift fast. Corcoran recently shared:

“I’m happy to report that sellers who turned me away four months ago are calling me back.”

We’re seeing that here in Richmond, too. Sellers who were firm just a few months ago are now revisiting old offers and showing more willingness to work with qualified buyers. If you’ve been watching a home, this could be the moment to re-engage.

When sellers get motivated, you might find:

  • Sellers willing to pay closing costs

  • Flexibility on repairs or move-in dates

  • Opportunities to negotiate credits or price reductions

This gives buyers space to breathe and options to negotiate. Don’t wait for permission—if you see a home you love, make an offer. With the top real estate agent in Richmond on your side, you can structure the deal to work in your favor.

3. The Market Feels “Spooky” (And That’s a Good Thing)

When the market “feels off”—rates are high, political tensions are everywhere, and news headlines scream uncertainty—it’s easy to stay frozen. But Barbara Corcoran says that’s when she leans in:

“When the market is uncertain, as it is now, I realize that’s a signal that I should be out there buying property, and that’s exactly what I do.”

In her words, spooky times are prime time for great deals—because most people are sitting on the sidelines.

If you're planning to live in the home for a few years, even “overpaying” a little now could pay off in equity growth. Take Richmond for example: According to Redfin, home values in Richmond increased over 7% year-over-year, with most neighborhoods showing steady long-term appreciation.

“I’ve overpaid for almost every piece of property I’ve bought. If I like it, I buy it, and I don’t live to regret it!” – Barbara Corcoran

At Don Reid Properties, we tell our clients the same: If a home checks your boxes and fits your lifestyle, don’t let fear hold you back. We’ll help you make a strong, smart offer—and protect your long-term investment.

Final Thoughts: Don’t Wait for “Perfect”

Richmond buyers waiting for rates to drop or prices to fall even further may miss the exact moment that real estate icons like Corcoran capitalize on. The best time to buy often isn’t when everything looks great—it’s when others are unsure.

Uncertainty doesn’t mean “don’t buy.” It means look closer. Opportunity is hiding in plain sight.

Partner with the Top Real Estate Agent in Richmond at Don Reid Properties, and we’ll help you navigate this market with confidence—finding the hidden gems and negotiating the right deal.

Thinking about buying in Richmond, VA?


Let’s talk strategy. Schedule your free buyer consultation today:
👉 https://calendly.com/donreidproperties/buyerconsultation