When the holidays roll around, it’s easy to think you should hit pause on selling your home. Between family gatherings, travel, and seasonal chaos, many homeowners assume it’s better to wait until early 2026 to list.

But here’s the truth:

This time of year can actually give you a strategic advantage—especially with Don Reid Properties, one of Central Virginia’s most trusted real estate teams, guiding your sale. While many sellers step back, you can step forward into a clearer, less competitive market—one where serious buyers are still actively searching.

Below are four powerful reasons your home may be exactly what buyers want right now.

1. Buyers Shopping Right Now Are Serious

Holiday buyers aren’t window-shoppers—they’re motivated. They’re buying because they have a real reason to move, and they’re often working on tight timelines.

As Zillow explains:

“While more buyers have tended to shop in the spring and summer months, those shopping in the winter are likely to be motivated — often moving because of a job relocation, change in financial situation, or change in family needs.”

These aren’t the casual browsers of the busy season. These are qualified, ready-to-act buyers, and they’re looking for homes like yours.

2. You Control Your Showings—Not the Other Way Around

One of the biggest misconceptions is that selling during the holidays means constant disruption. But with today’s tools, your schedule comes first.

With Don Reid Properties, sellers have complete flexibility to:

• Approve or decline showings

• Set blocks for travel days

• Choose specific windows for tours

• Rely on virtual showings if needed

You stay in control of your time, your privacy, and your holiday plans.

3. Other Sellers Step Back—Meaning Less Competition for You

Seasonal trends work in your favor. As the end of the year approaches, many would-be sellers wait until January to list. That means fewer homes for buyers to choose from.

Lisa Sturtevant, Chief Economist at Bright MLS, explains:

“As we approach the end of the year, listing activity tends to slow and would-be sellers decide to wait until after the new year to list…”

In a year where inventory has steadily increased, this temporary pause creates an opportunity for your home to stand out.

If your home is well-presented, properly priced, and launched with strong marketing (like what Don Reid Properties delivers), you may see more attention—not less—during the holidays.

4. Tasteful Holiday Décor Helps Buyers Connect Emotionally

Holiday décor can actually be an advantage. Warm lighting, subtle greenery, and classic seasonal pieces can help buyers:

• Visualize themselves living in the space

• Imagine hosting gatherings

• Feel the home’s warmth and comfort

The key is simplicity. A well-staged home with light seasonal accents can feel more inviting—without overwhelming the space.

Bottom Line

Selling now may be smarter than waiting until 2026. With serious buyers, less competition, flexible showing schedules, and holiday appeal working in your favor, this season offers opportunities many sellers overlook.

If you want expert guidance from a team consistently recognized as one of Central Virginia’s top real estate resources, Don Reid Properties is here to help. Watch our YouTube video “Buying a Home in Richmond? What No One Tells You About the Process” for insider tips and strategies to make your move smoother.

Let’s connect and create a winning strategy for your sale this season.