If you have been waiting for the right time to sell your house, September 2025 may be your golden window of opportunity.


Mortgage rates are finally trending downward and buyers across Richmond, Chesterfield, Henrico and the surrounding areas are jumping back into the market.


Buyer Demand Is Heating Up


According to the Mortgage Bankers Association, applications for home loans are up 23% compared to early September last year. This surge in mortgage applications shows that buyers are ready to make their move and they are actively searching for homes right now.


If you had a listing that expired earlier this year or if you have been holding off on selling because the market felt slow, now is the time to reconsider. Buyer demand is the strongest it has been since July which means you do not want to miss out.


When Rates Drop Buyers React


Here is what is driving this shift.


The 30-year mortgage rate just fell to 6.13% which is the lowest level since October 2024. This decline followed weaker job growth and other economic indicators that hint the Federal Reserve may cut interest rates multiple times this year. As mortgage rates dropped buyer affordability improved and demand increased.


Buyers are highly sensitive to rate changes right now. Even a small drop opens the door for many more buyers to enter the market.


Here is what the data shows (see graph below):


As you can see, as mortgage rates fall, buyer demand rises and this is already being felt in our local Richmond area housing market.

What This Means for You as a Seller

If you have been waiting for the right time to list, this may be it.

Less competition. Many sellers in Richmond, Chesterfield and the sorrounding areas may not realize the market is shifting yet. Listing now could give you a head start before more homes hit the market.

More buyers in play. With mortgage rates lower, more buyers can afford to purchase which can mean faster offers and stronger prices.

Opportunity to sell an expired listing. If your listing sat earlier this year without offers, conditions have improved and this could be your chance to try again.

Take Action Before the Market Gets More Crowded

There is a possibility that mortgage rates will drop further in the coming months which could bring even more buyers. But waiting could also mean more competition from other sellers in your neighborhood.

By acting now you can price your home strategically, capture buyers’ attention while demand is climbing and potentially sell faster and for more money.

Bottom Line

Richmond, Chesterfield and Henrico homeowners, this is your signal. Buyers are watching rates closely and many are stepping off the sidelines to make offers right now.

Do not wait until the market gets more crowded.

Let’s connect today so we can review your home’s value, create a competitive pricing strategy and position your property to attract the right buyers while demand is rising.